Friday, May 02, 2003

A fun article about menu language. I can't decide if I'd rather write menus or name makeup colors. They're both just clever uses of semiotics to manipulate the consumer, right? I mean who would buy "Red" lipstick when she could get "Reckless Passion" instead? Rimmel - a British makeup line available only at Wal-mart in the US (well worth the trip to Wal-mart, and that's pretty much the only time you'll ever hear me use those words) - has the best color names ever. My favorite lipsticks are "Provocative" and "Snog."


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